Makeup

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    NEW

    Unity Balm

    SHADES:
    Size: 15 mL / 0.5 fl oz
    Unity Balm
    Description

    An ultra-hydrating lip balm in a universal warm tint that leaves lips feeling softer and plumper.

    Packed with an instant soothing and hydrating blend of Shea and Murumuru Seed Butter, Hyaluronic acid, and Vitamin E.

    Key Benefits

    • Ultra Hydrating Lip Balm
    • Leaves lips feeling softer & plumper
    • Universal warm brown tint for all hues
    • Hint of caramel vanilla flavor
    • Non-sticky
    • Clean, Vegan, Cruelty-Free

    Clinically Proven
    How to Apply

    Apply generously on your lips day and night for extra hydration.

    Key Ingredients

    • Shea and Murumuru Seed Butter: Natural moisturizing butters that soothe, relieve, and condition the skin
    • Sodium Hyaluronate: Hydrates skin + lips, leaving them feeling replenished + plump
    • Vitamin E: Helps to seal moisturize, keeping the skin hydrated + nourished

    NEW

    Huebeam® Gradient Blushing Bronzer

    SHADES:
    Size: 15 g / 0.5 oz
    Huebeam® Gradient Blushing Bronzer
    Description

    A lightweight but highly-pigmented gradient bronzer that gives you a perfectly sunkissed look.

    Buildable and blendable and formulated with Hyaluronic Acid to help keep skin hydrated, and Niacinamide to help even skin tone, leaving a more luminous appearance."

    Key Benefits

    • Glowy, natural finish
    • Buildable

    Clinically Proven
    How to Apply

    There’s no wrong way to use Huebeam - swirl all shades together for a luminous blushing bronze, or tap into each shade for a targeted sculpt, bronze, and blushed look.

    Key Ingredients

    • Niacinamide: Helps fade dark spots, resulting in a more luminous, even skin tone
    • Chamomile Flower Extract: Helps sooth the surface of the skin
    • Hyaluronic Acid: Holds up to 1,000x its weight in moisture for advanced hydration

    NEW

    Blush Crush Liquid Blush

    SHADES:
    Size: 0.3 oz / 8.5g
    Blush Crush Liquid Blush
    Description

    A creamy liquid blush that easily blends and builds for naturally flushed, flirty cheeks that last all day. 4 creamy shades designed for all hues.

    Key Benefits

    • Lightweight, creamy liquid texture that builds and blends with ease

    • Just-the-right-amount of pigment to show up on all hues

    • Skincare-powered leaving a hydrated, healthy glow

    • All-day, longwearing formula

    • Dermatologist Tested

    Clinically Proven
    How to Apply

    Using the doe foot applicator, start with 2 dots on cheeks and blend using fingertips, diffusing brush, or makeup sponge. Add more dots and layer to build color intensity. A little goes a long way.

    Key Ingredients

    • Squalane: An antioxidant that prevents moisture loss and restores suppleness while keeping skin hydrated

    • Peony Extract: An anti-inflammatory botanical known to boost skin clarity and brighten

    • Açai Fruit Oil: An antioxidant-rich moisturizer that helps to brighten dark spots and blemishes

    • Vitamin C (THD): A highly stable form of Vitamin C that brightens, giving skin radiance

    BEST SELLER

    Hueglow Liquid Highlighter Drops

    SHADES:
    SIZES:
    Hueglow Liquid Highlighter Drops
    Description

    Subtle micro-shimmers meet 73% skincare—squalane, hyaluronic acid, and sunflower seed oil in these innovative, serum-infused glow drops to hydrate, replenish, and moisturize skin while taking your glow to the next level.

    Key Benefits

    • Lightweight, non-greasy (never sticky!) liquid formula
    • Natural, radiant finish
    • Works on all skin tones

    Clinically Proven
    How to Apply

    Apply a few drops directly onto skin with fingers or use our ultra-soft Kabuki brush for a seamless blend. These versatile bronzing glow drops can be used multiple ways:
    • Wear under, over, or mixed into your foundation or skin tint
    • Add to the high points of your face, wherever the light naturally lands
    • Mix into your lotion as an all over body shimmer, giving skin a sun-kissed bronze effect

    Key Ingredients

    • Squalane: Prevents moisture loss + restores suppleness to skin
    • Sunflower Seed Oil: Helps to replenish, strengthen, and soothe skin
    • Hyaluronic Acid: Holds up to 1,000x its weight in moisture for advanced hydration

    NEW

    Hueskin Hydrating Serum Concealer

    SHADES:
    Size: 0.1 fl oz / 4 mL
    Hueskin Hydrating Serum Concealer
    Description

    A lightweight, medium-to-full coverage serum concealer that instantly blurs the look of dark circles and spots, while active ingredients work to brighten them over time.

    Infused with powerhouse skincare active ingredients niacinamide, hyaluronic acid complex, bakuchiol, and caffeine, Hueskin Hydrating Serum Concealer is clinically tested to significantly improve the appearance of hyperpigmentation, undereye discoloration, fine lines and wrinkles, and dry skin.

    Key Benefits

    • Medium-to-full, buildable coverage
    • Conceals under-eye circles, dark spots & blemishes for up to 12 hours 
    • Lightweight feel on skin
    • Creamy texture blends easily and effectively
    • Hydrates and brightens for a more radiant-looking even eye area

    Clinically Proven

    Clinically tested to significantly improve the appearance of*:
    ✔️ Hyperpigmentation and dark spots
    ✔️ Undereye discoloration
    ✔️ Fine lines and wrinkles 
    ✔️ Dry skin

     

    Clinically tested for up to 12-hour wear*

     

    Clinically tested over time*: 
    • 90% of users showed a significant improvement in undereye discoloration
    • 100% of users showed a significant improvement in the appearance of their fine lines & wrinkles

     

    In a consumer study:

    • 100% agreed that Hueskin --

    Provides the perfect amount of coverage while still looking natural**
    Covers dark circles and leaves their undereye area looking brighter and more awake***
    Helped fade hyperpigmentation onto the areas in which they’ve applied it (on clean skin)***

    • 97% agreed that the concealer didn’t crease, settle, or look cakey on areas they applied***

     

    *Clinical study with 30 users after 8 weeks 

    **Self-assessment on 30 users after 1 use

    ***Self-assessment on 30 users after 8 weeks

    How to Apply

    Dot and blend using fingers or a makeup sponge (works great with ours) onto areas you want to even skin tone or brighten. Feel free to add layers—its buildable!

    Key Ingredients

    • Niacinamide: Moisturizes, brightens, improves skin texture, moisturize, and helps with the appearance of fine lines and wrinkles

    • Hyaluronic Acid Complex: A combination of 5 hyaluronic acids at different molecular levels to help to attract retain moisture and improve elasticity

    • Bakuchiol: A gentle, plant-based ingredient with similar benefits to retinol and helps reduce hyperpigmentation and acne.

    • Caffeine: Helps fade dark spots resulting in more luminous, even skin tone

    • Vitamin C: Helps to protect against environmental damage

    BEST SELLER

    Hueguard® Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum

    SHADES:
    Size: 1.35 fl oz / 40 mL
    Hueguard® Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum
    Description

    A weightless, light-medium buildable coverage skin tint with no-white-cast mineral SPF 50 that protects skin with all-day hydration and a radiant finish.

    Powered by skincare actives to hydrate, protect, and smooth skin in just one step.

    Key Benefits

    • Mineral broad spectrum SPF 50 with non-nano Zinc Oxide that protects against free radicals and environmental stressors
    • Light-medium buildable coverage
    • Natural, radiant no-white-cast finish
    • Lightweight gel cream texture with all-day hydration
    • Water and sweat resistant SPF protection (80 min)

    Clinically Proven

    • 100% said skin looks natural, healthier, and more radiant, and felt more moisturized*
    • 97% agree skin looks smoother, more even-toned, and pores are less visible*
    • 97% agree Hueguard® Skin Tint SPF 50 felt lightweight and breathable on skin*

    *Self-assessment on 31 subjects after 4 weeks of wearing Hueguard® Skin Tint SPF 50

    How to Apply

    Apply onto skin using your fingers or sponge. Feel free to layer until desired level of coverage is achieved–it’s buildable!

    Key Ingredients

    • Zinc Oxide 9.5%: A non-nano zinc for a weightless formula that blends seamlessly into the skin without a white cast
    • Butterfly Bush Flower Extract: Provides antioxidant protection against UVA damage, prevents the breakdown of collagen, and encourages skin repair
    • Indian Gooseberry: Helps to diminish pigmentation and re-establish a natural radiance on skin
    • Hyaluronic Acid and Sea Buckthorn Oil: Provide advanced hydration, help retain moisture, and boost collagen production

    BEST SELLER

    Hueguard® 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30

    SIZES:
    Hueguard® 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30
    Description

    An innovative clean, mineral sunscreen that hydrates and preps skin for makeup while protecting it from harmful UVA/UVB rays and blue light, with no white cast.

    Key Benefits

    • Protects from UVA/UVB rays and blue light
    • No-white-cast
    • Hydrates dry skin
    • Blurs imperfections
    • Works head-to-toe and all year round

    Clinically Proven
    How to Apply

    Apply a nickel-sized amount directly to face and neck for everyday moisture and protection. Apply as needed on the rest of your body, and re-apply throughout the day and after being in direct sunlight. Hueguard can be worn alone or under makeup.

    Key Ingredients

    • Zinc Oxide: Non-nano zinc for a weightless formula that blends seamlessly into the skin without a white cast.

    Hueliner Longwearing Kajal Pencil Liner

    SHADES:
    Size: 0.012 oz / 0.35g
    Hueliner Longwearing Kajal Pencil Liner
    Description

    A waterproof, transfer-proof eyeliner that’s creamy enough to glide and blend without tugging, yet firm enough to create sharp lines that won’t budge.

    Key Benefits

    • Waterproof and transfer-proof
    • Long-lasting formula that easily glides on
    • Safe to use on water line
    • Highly-pigmented, carbon-free formula

    Clinically Proven
    How to Apply

    Twist up and apply as desired. For a bolder look, glide along the waterline.

    Key Ingredients

    • Argan Oil and Hyaluronic Acid: Hydrate and condition.
    • Panthenol: For a tug-free, moisture-rich application.

    AWARD WINNER

    Huestick® All-over Color Corrector

    SHADES:
    Size: 3g / 0.1 oz
    Huestick® All-over Color Corrector
    Description

    A creamy multistick that balances and color corrects dark spots and dark circles.

    This 3x award-winning formula is made with hydrating squalane, hyaluronic acid, and Vitamin C+E for a smooth, blendable texture that neutralizes hyperpigmentation.

    Key Benefits

    • Creamy, blendable finish
    • Color corrects
    • Balances hyperpigmentation before makeup
    • Works on lips, cheeks, and eyes

    Clinically Proven
    How to Apply

    Swipe onto dark circles and anywhere you have discoloration before blending with fingers or a makeup sponge. Follow with concealer or foundation. Bonus: You can use it on lips, cheeks, and eyes.

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
    • Squalane: prevents moisture loss + restores suppleness to skin.
    • Vitamins C & E: soothes, heals, and nourishes damaged skin.

     

    AWARD WINNER

    Huestick® Lip and Cheek Multistick

    SHADES:
    Size: 3g / 0.1 oz
    Huestick® Lip and Cheek Multistick
    Description

    A bold multistick you can use on your entire face (we love it on eyes, lips, and cheeks).

    Packed with hydrating Hyaluronic Acid, Squalane, Vitamins C + E for a creamy, blendable feel.

    Key Benefits

    • Creamy, blendable finish
    • Contours 
    • Apply anywhere you want color

    Clinically Proven
    How to Apply

    Swipe it on anywhere you want a bold hit of color. Use fingers or a makeup sponge to blend.

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
    • Squalane: prevents moisture loss + restores suppleness to skin.
    • Vitamins C & E: soothes, heals, and nourishes damaged skin.

    Huegloss High-Shine Lip Gloss

    SHADES:
    Size: 4.2 mL / 0.14 fl. oz
    Huegloss High-Shine Lip Gloss
    Description

    A hydrating, non-sticky gloss that leaves lips smooth, comfy, and pillowy soft.

    Made with moisturizing Hyaluronic Acid, Coconut Oil, and Shea Butter to keep your lips cushy and comfortable all day. Comes in six shades intentionally created to look good on everyone.

    Key Benefits

    • Non-sticky
    • Nourishing & hydrating
    • Comfortable wearing

    Clinically Proven
    How to Apply

    Swipe onto bare lips or over your favorite matte lip color for a glassy sheen.

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.

    • Coconut Oil: nourishes and heals dry, chapped lips.

    • Shea Butter: creates a smooth, soft barrier and seals in moisture.

    Huelip Liquid Lip Crème

    SHADES:
    Size: 0.09 fl oz / 2.8 mL
    Huelip Liquid Lip Crème
    Description

    Introducing the most comfortable matte lip ever! 

    Finally—a long-lasting, non-drying, matte lip color flexible enough to smile with you. Infused with hyaluronic acid and jojoba oil for a soft, comfortable, moisturized finish. 

    Key Benefits

    • Weightless feel, soft-matte finish
    • Non-drying formula infused with hyaluronic acid and jojoba oil
    • Comes in 12 intense, long-lasting shades

    Clinically Proven
    How to Apply

    Swipe it on for intense, long-lasting color.

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
    • Jojoba Oil: deals dry, chapped lips.
    • Vitamin E: for an antioxidant-rich, skin-softening protective boost.

    AWARD WINNER

    Huebrow™ Clear Setting Eyebrow Gel

    Size: 0.425oz / 12.3 mL
    Huebrow™ Clear Setting Eyebrow Gel
    Description

    A strong yet flexible brow gel to shape, tame, or laminate your brows.

     

    This Allure Best of Beauty award winner is designed with a dual-sided applicator to perfectly grip each hair in place, allowing for quick and easy application.

    Key Benefits

    • Strong, natural hold
    • Won't flake
    • Easy to use

    Clinically Proven
    How to Apply

    Fluff and shape brows using the bristle side or flatten hairs with the flat side of the applicator for a sleeker look.

    Key Ingredients

    • Aloe Extract: Soothes and hydrates skin
    • Olive Fruit and Jojoba Seed Oils: Nourishes, moisturizes and conditions, helping to promote healthy looking brows
    • Panthenol (Provitamin B5): Helps brows appear healthier

    Huestick® Sampler

    Size: 0.1 oz
    Huestick Sampler
    Description

    Not sure which Huestick to get?

    Try five shades with this Huestick Sampler. Here’s how—

     

    1. Add the sampler to your cart for just $5.
    2. Try them all at home, risk free!
    3. Get a $5 off code via email towards your next full-size Huestick purchase.

     

    Sampler contains Huestick in Found, Origin, Rise, Balance, and Perk. Shades of the sampler cannot be swapped. Available for a limited-time only. Additional promotions or discounts cannot be applied on this item. All sales are final.

    0.1 oz

    Key Benefits

    • Packed with Hyaluronic Acid, Squalane, Vitamins C + E to keep skin hydrated under everything from a subtle touch of color to a bold full make-up look.

    • Clean | Vegan | Cruelty Free | Fragrance Free | Dermatologist Tested

     

    Clinically Proven
    How to Apply
    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
    • Squalane: prevents moisture loss + restores suppleness to skin.
    • Vitamins C & E: soothes, heals, and nourishes damaged skin.

    Face & Body Soft Diffuse Kabuki Brush

    Face & Body Soft Diffuse Kabuki Brush
    Description

    A supersoft, rounded brush with just the right amount of dense bristles.

     

    The short, slender copper handle allows for controlled application of liquid, cream, and powder products, while the dense head creates a diffused, even-all-over result on the face or body. 

    Key Benefits

    • Luxurious, soft, and dense synthetic bristles for minimal product wastage 
    • Comfort grip handle for controlled application 
    • Use it to easily blend and diffuse products for a perfectly even coverage and a seamless finish
    • Works well with liquid, cream or powder formulas and on face and body

    Clinically Proven
    How to Apply

    Apply product directly onto brush before using soft, sweeping motions to gently blend and diffuse product for an even finish.

    Key Ingredients
    NEW

    Makeup Sponge

    Out of Stock

    Makeup Sponge
    Description

    A go-to tool for the most seamless, airbrushed finish.

    The rounded teardrop shape and velvety texture is perfect for baking in powders or blending in foundation, concealer, color corrector, blush, whatever!

    Key Benefits

    • Supersoft
    • Reuseable and washable
    • Easy to use
    • Can be used for liquids, powders, and creams
    • Shaped for allover face blending

    Clinically Proven
    How to Apply
    Key Ingredients

    Eye Smudge Brush

    Out of Stock

    Eye Smudge Brush
    Description

    An everyday eye brush that blends seamlessly.

    Key Benefits

    Perfect for blending and shaping, made with synthetic fibers and lightweight and perfect for on-the-go makeup.

    Clinically Proven
    How to Apply
    Key Ingredients

    Duality Dual-Ended Fluffy Powder Brush

    Out of Stock

    Duality Dual-Ended Fluffy Powder Brush
    Description

    A silky soft dual-ended multipurpose brush with synthetic fibers that pick up the perfect amount of product— powder or cream.

     

    With a larger, fluffy end on one side that sweeps on powder for a beautiful natural finish, and a smaller, angled brush created for targeted placement to achieve more of a sculpted look, both for flawlessly blending your favorite makeup products.

    Key Benefits

    • Ultra-soft bristles 
    • Vegan synthetic fibers 
    • Can be used for different makeup products—whether powders or creams
    • Two ends for multi-uses

    Clinically Proven
    How to Apply
    Key Ingredients
    NEW

    Hueskin Brightening Core Setting Powder

    SHADES:
    Size: 0.35 oz / 10g
    Hueskin Brightening Core Setting Powder
    Description

    A lightweight, silky hybrid finishing powder that sets makeup, blurs pores, and controls shine. Its innovative brightening core works to color correct, leaving skin with a radiant glow.

    Formulated with Natural Mica and light-diffusing Microspheres, plus hydrating Phytosqualane for a natural soft-matte finish for extended wear.

    Key Benefits

    • Seals in and sets makeup with a natural, soft matte finish for extended wear
    • Silky-soft, smooth, subtle veil of sheer to light, buildable coverage
    • Absorbs excess oils, controlling shine and blurring the appearance of pores
    • Center core color corrects and illuminates skin for a healthy glow

    Clinically Proven
    How to Apply

    Following application of your skin tint, concealer, or foundation swirl brush across the brightening core and outer powder before sweeping across skin, concentrating on areas where you want to eliminate shine. Works perfectly with the Duality Powder Brush.

    Key Ingredients

    • Perlite Powder: A naturally derived mineral that helps to absorb excess oil and delivers a soft mattifying effect to reduce the appearance of shine, instantly blurring pores
    • Phytosqualane: Helps to improve hydration, restoring suppleness and bounce to skin
    • Natural Mica + Light Diffusing Microspheres: Deliver a natural glow to the skin

    Legacy Lash Volumizing & Lengthening Mascara

    Out of Stock

    SIZES:
    Legacy Lash Volumizing & Lengthening Mascara
    Description

    Get lashes with legacy status with our clean mascara and lash serum hybrid designed to deliver instant lash volume and lasting lash benefits. Instantly volumizes, lengthens, and curls for all-day wear. Clinically proven to improve natural lash volume and length over time.

    Key Benefits
    • Mascara + lash serum hybrid nourishes lashes
    • Clinically proven to improve natural lash volume and length over time
    • Instantly volumizes, lengthens, and curls for all-day wear
    • Weightless + buildable without flaking, smudging, or irritating even the most sensitive eyes
    Clinically Proven
    How to Apply

    To apply, wiggle the wand back and forth, coating the base of your lashes, gently pulling upward towards the tip of your eyelashes. Apply additional coats to build to desired volume and length.

    Key Ingredients
    • Natural Carnuba Wax: Enhances definition and length with a film from Brazilian Palm Trees
    • Olive & Green Coffee Extract: Known to promote hair growth and protect against oxidative stress.
    • Botanical Complex: Helps boost length and density with molecules from Hibiscus flowers, safflower florets, and sunflower oil

    Legacy Liner Liquid Kajal

    Out of Stock

    SHADES:
    Size: 0.5 mL / 0.01 fl oz.
    Legacy Liner Liquid Kajal
    Description

    Introducing a precision liner that is quick-drying and smooth-gliding, providing you with a flawless look that stays in place all day long without smudging, running, or feathering. Its thin felt tip makes it easy to use, allowing you to create any look you desire, from a thin line to a bold and dramatic stroke.

    Key Benefits
    • All day wear
    • Highly-pigmented color, satin finish
    • Ultra-black, carbon black-free formula.
    • Flexible tip hugs lash line for easy application and total control.Made for sensitive eyes.
    Clinically Proven
    How to Apply

    Shake well before use. Glide the flexible tip along your lash line, gently hugging it for precise application. Allow 15 seconds for formula to dry down. Customize your look effortlessly, from subtle, thin lines to bold, dramatic strokes.

    Key Ingredients

    100% Natural Bamboo Charcoal: Known to absorb minerals, toxins, and impurities from the skin aiding in providing a highly pigmented formula without using carbon black.

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    The Live Tinted makeup collection consists of Huestick, Huegloss, Huebeam, Hueglow, Huelip & Hueskin.

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    Find your perfect shade of concealer or lipstick for a stunning look. Conceal flawlessly and define your lips with our premium liquid lip and lip gloss. Experience makeup perfection with our bold colors, and a wide range of light to deep color concealer.



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