All our 2024 launches in one place. Shop innovative formulas and shades made just for you.
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    BEST SELLER

    Hueguard® Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum

    SHADES:
    Size: 1.35 fl oz / 40 mL
    Hueguard® Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum
    Description

    A weightless, light-medium buildable coverage skin tint with no-white-cast mineral SPF 50 that protects skin with all-day hydration and a radiant finish.

    Powered by skincare actives to hydrate, protect, and smooth skin in just one step.

    Key Benefits

    • Mineral broad spectrum SPF 50 with non-nano Zinc Oxide that protects against free radicals and environmental stressors
    • Light-medium buildable coverage
    • Natural, radiant no-white-cast finish
    • Lightweight gel cream texture with all-day hydration
    • Water and sweat resistant SPF protection (80 min)

    Clinically Proven

    • 100% said skin looks natural, healthier, and more radiant, and felt more moisturized*
    • 97% agree skin looks smoother, more even-toned, and pores are less visible*
    • 97% agree Hueguard® Skin Tint SPF 50 felt lightweight and breathable on skin*

    *Self-assessment on 31 subjects after 4 weeks of wearing Hueguard® Skin Tint SPF 50

    How to Apply

    Apply onto skin using your fingers or sponge. Feel free to layer until desired level of coverage is achieved–it’s buildable!

    Key Ingredients

    • Zinc Oxide 9.5%: A non-nano zinc for a weightless formula that blends seamlessly into the skin without a white cast
    • Butterfly Bush Flower Extract: Provides antioxidant protection against UVA damage, prevents the breakdown of collagen, and encourages skin repair
    • Indian Gooseberry: Helps to diminish pigmentation and re-establish a natural radiance on skin
    • Hyaluronic Acid and Sea Buckthorn Oil: Provide advanced hydration, help retain moisture, and boost collagen production

    Superbright™ 15% Vitamin C Serum Stick

    Size: 0.5 oz / 15g
    Superbright™ 15% Vitamin C Serum Stick
    Description

    A balm-to-serum stick supercharged with non-irritating 15% Vitamin C to help dramatically brighten uneven skin tone and to target texture.


    Superpowered actives and antioxidants work together to help improve the appearance of fine lines and wrinkles.

    Key Benefits

    • Brightens and targets uneven skin tone and texture to boost skin’s radiance.
    • Protects your skin from free radical damage and harmful UV rays when used in combination with a broad spectrum SPF.
    • Helps to improve the appearance of fine lines, wrinkles while preventing new discoloration and age spots.

    Clinically Proven

    IN JUST 4 WEEKS, SUPERBRIGHT™ IS CLINICALLY TESTED TO SIGNIFICANTLY IMPROVE*: 
    ✔️ Overall skin brightness
    ✔️ Skin texture
    ✔️ Hyperpigmentation and dark spots
    ✔️ Fine lines and wrinkles

     

    CLINICALLY TESTED OVER TIME**: 
    100% of users showed a highly significant improvement in the appearance of their fine lines & wrinkles. 
    91% of users showed a highly significant improvement in hyperpigmentation and dark spots. 
    88% of users showed a highly significant improvement in overall skin brightness.
    After 4 weeks, users showed a significant improvement in skin texture.*

     

    IN A CONSUMER STUDY, AFTER USING SUPERBRIGHT™:
    100% agree their skin looks smoother****
    94% agree their skin looks brighter****
    91% agree their skin looks more radiant and has a more even tone***
    91% agree that their fine lines and wrinkles look less visible****

    *Instrumental on 32 subjects after 4 weeks
    **Instrumental on 32 subjects after 8 weeks
    ***Self-assessment on 32 subjects after 4 weeks
    **** Self-assessment on 32 subjects after 8 weeks

    How to Apply

    Swipe it on once daily for healthier, brighter skin that glows from within. If applying in the daytime, apply before moisturizer and always follow with sunscreen.

    Key Ingredients

    15% Vitamin C (THD): A highly stable form of Vitamin C that dramatically brightens, protects against oxidative damage, and reduces age spots
    1% Alpha Arbutin: Extracted from the bearberry plant, this ingredient lightens dark spots, helps to lessen the appearance of acne scars and evens out skin tone
    0.5% Ferulic Acid: Antioxidant that decreases formation of fine lines, wrinkles, and age spots 
    Vitamin E: An antioxidant that helps moisturize and soften the skin

    NEW

    Blush Crush Liquid Blush

    SHADES:
    Size: 0.3 oz / 8.5g
    Blush Crush Liquid Blush
    Description

    A creamy liquid blush that easily blends and builds for naturally flushed, flirty cheeks that last all day. 4 creamy shades designed for all hues.

    Key Benefits

    • Lightweight, creamy liquid texture that builds and blends with ease

    • Just-the-right-amount of pigment to show up on all hues

    • Skincare-powered leaving a hydrated, healthy glow

    • All-day, longwearing formula

    • Dermatologist Tested

    Clinically Proven
    How to Apply

    Using the doe foot applicator, start with 2 dots on cheeks and blend using fingertips, diffusing brush, or makeup sponge. Add more dots and layer to build color intensity. A little goes a long way.

    Key Ingredients

    • Squalane: An antioxidant that prevents moisture loss and restores suppleness while keeping skin hydrated

    • Peony Extract: An anti-inflammatory botanical known to boost skin clarity and brighten

    • Açai Fruit Oil: An antioxidant-rich moisturizer that helps to brighten dark spots and blemishes

    • Vitamin C (THD): A highly stable form of Vitamin C that brightens, giving skin radiance

    AWARD WINNER

    Huestick® All-over Color Corrector

    SHADES:
    Size: 3g / 0.1 oz
    Huestick® All-over Color Corrector
    Description

    A creamy multistick that balances and color corrects dark spots and dark circles.

    This 3x award-winning formula is made with hydrating squalane, hyaluronic acid, and Vitamin C+E for a smooth, blendable texture that neutralizes hyperpigmentation.

    Key Benefits

    • Creamy, blendable finish
    • Color corrects
    • Balances hyperpigmentation before makeup
    • Works on lips, cheeks, and eyes

    Clinically Proven
    How to Apply

    Swipe onto dark circles and anywhere you have discoloration before blending with fingers or a makeup sponge. Follow with concealer or foundation. Bonus: You can use it on lips, cheeks, and eyes.

    Key Ingredients

    • Hyaluronic Acid: holds up to 1,000x its weight in moisture for advanced hydration.
    • Squalane: prevents moisture loss + restores suppleness to skin.
    • Vitamins C & E: soothes, heals, and nourishes damaged skin.

     

    BEST SELLER

    Hueglow Liquid Highlighter Drops

    SHADES:
    SIZES:
    Hueglow Liquid Highlighter Drops
    Description

    Subtle micro-shimmers meet 73% skincare—squalane, hyaluronic acid, and sunflower seed oil in these innovative, serum-infused glow drops to hydrate, replenish, and moisturize skin while taking your glow to the next level.

    Key Benefits

    • Lightweight, non-greasy (never sticky!) liquid formula
    • Natural, radiant finish
    • Works on all skin tones

    Clinically Proven
    How to Apply

    Apply a few drops directly onto skin with fingers or use our ultra-soft Kabuki brush for a seamless blend. These versatile bronzing glow drops can be used multiple ways:
    • Wear under, over, or mixed into your foundation or skin tint
    • Add to the high points of your face, wherever the light naturally lands
    • Mix into your lotion as an all over body shimmer, giving skin a sun-kissed bronze effect

    Key Ingredients

    • Squalane: Prevents moisture loss + restores suppleness to skin
    • Sunflower Seed Oil: Helps to replenish, strengthen, and soothe skin
    • Hyaluronic Acid: Holds up to 1,000x its weight in moisture for advanced hydration

    NEW

    Unity Balm

    SHADES:
    Size: 15 mL / 0.5 fl oz
    Unity Balm
    Description

    An ultra-hydrating lip balm in a universal warm tint that leaves lips feeling softer and plumper.

    Packed with an instant soothing and hydrating blend of Shea and Murumuru Seed Butter, Hyaluronic acid, and Vitamin E.

    Key Benefits

    • Ultra Hydrating Lip Balm
    • Leaves lips feeling softer & plumper
    • Universal warm brown tint for all hues
    • Hint of caramel vanilla flavor
    • Non-sticky
    • Clean, Vegan, Cruelty-Free

    Clinically Proven
    How to Apply

    Apply generously on your lips day and night for extra hydration.

    Key Ingredients

    • Shea and Murumuru Seed Butter: Natural moisturizing butters that soothe, relieve, and condition the skin
    • Sodium Hyaluronate: Hydrates skin + lips, leaving them feeling replenished + plump
    • Vitamin E: Helps to seal moisturize, keeping the skin hydrated + nourished

    NEW

    Huebeam® Gradient Blushing Bronzer

    SHADES:
    Size: 15 g / 0.5 oz
    Huebeam® Gradient Blushing Bronzer
    Description

    A lightweight but highly-pigmented gradient bronzer that gives you a perfectly sunkissed look.

    Buildable and blendable and formulated with Hyaluronic Acid to help keep skin hydrated, and Niacinamide to help even skin tone, leaving a more luminous appearance."

    Key Benefits

    • Glowy, natural finish
    • Buildable

    Clinically Proven
    How to Apply

    There’s no wrong way to use Huebeam - swirl all shades together for a luminous blushing bronze, or tap into each shade for a targeted sculpt, bronze, and blushed look.

    Key Ingredients

    • Niacinamide: Helps fade dark spots, resulting in a more luminous, even skin tone
    • Chamomile Flower Extract: Helps sooth the surface of the skin
    • Hyaluronic Acid: Holds up to 1,000x its weight in moisture for advanced hydration

    NEW

    Hueskin Brightening Core Setting Powder

    SHADES:
    Size: 0.35 oz / 10g
    Hueskin Brightening Core Setting Powder
    Description

    A lightweight, silky hybrid finishing powder that sets makeup, blurs pores, and controls shine. Its innovative brightening core works to color correct, leaving skin with a radiant glow.

    Formulated with Natural Mica and light-diffusing Microspheres, plus hydrating Phytosqualane for a natural soft-matte finish for extended wear.

    Key Benefits

    • Seals in and sets makeup with a natural, soft matte finish for extended wear
    • Silky-soft, smooth, subtle veil of sheer to light, buildable coverage
    • Absorbs excess oils, controlling shine and blurring the appearance of pores
    • Center core color corrects and illuminates skin for a healthy glow

    Clinically Proven
    How to Apply

    Following application of your skin tint, concealer, or foundation swirl brush across the brightening core and outer powder before sweeping across skin, concentrating on areas where you want to eliminate shine. Works perfectly with the Duality Powder Brush.

    Key Ingredients

    • Perlite Powder: A naturally derived mineral that helps to absorb excess oil and delivers a soft mattifying effect to reduce the appearance of shine, instantly blurring pores
    • Phytosqualane: Helps to improve hydration, restoring suppleness and bounce to skin
    • Natural Mica + Light Diffusing Microspheres: Deliver a natural glow to the skin

    Face & Body Soft Diffuse Kabuki Brush

    Face & Body Soft Diffuse Kabuki Brush
    Description

    A supersoft, rounded brush with just the right amount of dense bristles.

     

    The short, slender copper handle allows for controlled application of liquid, cream, and powder products, while the dense head creates a diffused, even-all-over result on the face or body. 

    Key Benefits

    • Luxurious, soft, and dense synthetic bristles for minimal product wastage 
    • Comfort grip handle for controlled application 
    • Use it to easily blend and diffuse products for a perfectly even coverage and a seamless finish
    • Works well with liquid, cream or powder formulas and on face and body

    Clinically Proven
    How to Apply

    Apply product directly onto brush before using soft, sweeping motions to gently blend and diffuse product for an even finish.

    Key Ingredients